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An important part of this on-going relationship is knowing three things about the business:
- It’s goals
- It’s audience
- It’s offering
When it comes to business goals, SEO is a means to an end. Obtaining organic visibility on its own may be important to some. Yet, many brands consider revenue, quotes or new subscribers to be more important. Knowing the goals are the first step to achieving them.
The next step is having a clear understanding of the business’ audience. Their end goal, how they use search engines to find solutions and how they behave when they find it. This will allow us to appear for the right person at the perfect time.
At this point, an intimate knowledge of the business’s offering is vital. If we know how to solve people’s problems with our products and services, we can help them see the value and convert. They become a happy customer and the business grows.