Charlie Thornton

Hello and welcome! My name is Charlie Mattos Thornton and you've found my personal site. Before we get better acquainted, let me show you around. Here you'll be able to find more details about me, read my CV and view some of my SEO work. You can also get a sneak peek at some of my creative writing, including my Science Fiction Space Opera novel, Empyrean Lance, and other short stories. Need a face to put to all this and not sure which one i am in the photo above? Here's one of me drinking a moonshine bottle of cider: 

Charlie Thornton drinking cider in a leather jacket in the sun

I created this site:

  1. To house my CV. You can always find and download a copy of the most up to date snapshot of my experience, work history, accreditation and references
  2. To serve as a WordPress and SEO test bed for me to try all kinds of crazy stuff. By having a website of my own to optimise for search, i can get a better idea of what works best for small businesses and personal websites. I can use Google Analytics, Search Console and Bing Webmaster tools data to drive insights which will help me better meet the needs of users
  3. To digitally share my creative writing with whoever wants to read it. This includes everything from my full blown science fiction novel to short stories,  blog pieces, my bucket list and eventually my manifesto
  4. Reduce my reliance on other, 'rented' platforms like Facebook. I'd much prefer to own all of my opinions and content, rather than be dependent on established networks
  5. Make it easy for people to get in contact with me via email; whether its for work or just to say hello

View my work

or continue scrolling down to read more about me


As you might have read on the homepage, my name is Charlie Thornton. I was born and raised in Haywards Heath, West Sussex. I'm a Search Engine Optimisation (SEO) Analyst at iCrossing UK's Brighton office. Before then i worked at Fresh Egg in Worthing. They're both digital marketing agencies that focus on creating good experiences for users. I started my career as a digital marketing apprentice and have since chosen the SEO discipline to focus on. Here's a photo of the last day of my apprenticeship (16th of September 2016).



A lot of people ask me, 'what is SEO?'.

SEO is basically making sure search engines can understand and rank websites against queries that users type into Google or Bing. I work with some amazing large brands but also build SEO optimised WordPress sites for small businesses too. The emphasis of my freelance work is on making it easy for the business owner to take over administration of the site, and ensuring the user analytics are accessible.

As you might have figured out from the site's 'Read' section, i also love to write. I've been working on a science fiction novel called The Empyrean Lance for a while now, and its all available to read here. If you enjoy your sci-fi with huge, corrupt super-cities, sand pirates, sentient spacehips and a galaxy spanning quest to find out who influenced humankind's development, this could be for you.

When i'm not working or writing, i try and help people save money and make money on their household bills. The provider i use is the Utility Warehouse and i find you can usually make savings by taking more services. Apart from that, I love playing video games and I alsoenjoy playing sports like tennis, golf, ping-pong and football.

Thanks for reading more about me

Have a look at my CV, or continue scrolling to contact me
charlie thornton and emma martin in black and white


Fill in the form below to contact me. If you’d prefer to send me an email straight from Outlook or whatever client you use, click here.